strategic marketing consultancy
Sounds like a load of fluff, right?
Digital first, programmatic, TikTok influencer campaigns driven by agentic AI?
Or maybe it’s all just about picking a nice font (serious but with personality, yeah?), choosing a corporate colour palette and deciding what corner of the company brochure to stick the logo?
Nope.
Done well, a coherent and structured marketing strategy is a roadmap for growth.
It will focus on understanding your customers and the value that your product/services represents to them vs your competitors and how to communicate that in a simple and effective way.
Done well, a marketing strategy has a value next to it. It is not a cost, it is an investment in your business that should stand up to scrutiny with £££ at the end.
my story
With 25+ years experience working with marketers and comms planners across multiple sectors. I’ve seen it all.
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B2B and B2C. Big budgets and no budgets. Big brands to start ups. Professional services firms to online gambling. Construction to hospitality.
I’ve learned from some of the best marketers around and in 2020, I secured a top 30% 'A' grade amongst a global cohort of more than 1,400 marketers in a mini MBA in Marketing.
Services
Marketing Audit
Wondering whether your marketing budget is being spent wisely? What are you missing? Just doing the same things every year but not sure what or how to change?
For a one-off fixed fee, I will work with you and your marketing team to provide an independent assessment of your marketing strategy culminating in a checklist of recommended action points to drive a step change in ROI.
Marketing Consultancy
Ongoing, independent consultancy to provide advice on development and execution of marketing strategy.
Scope may include some mentoring of in-house resource or complete outsourcing of your marketing function.
Media & Agency Liaison
Agency suppliers baffling you with marketing ‘word salad’?
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Dealing with media owners direct and not sure who to believe when everyone claims to have the best and the biggest audience for your brand?
I’ve been on the other side – let me help.
